7 years experienced business developer growing into digital strategy & branding.
Digital Marketing Expertise. Business Development Skills.
Growth-First Mindset. Storytelling Meets Strategy. Digital Wizardry.
Driven by Passion, Powered by Dedication.
I'm Archana Jojith,currently learning & exploring the exciting world of Digital Marketing and Business Development. I'm building my skills in website development,SMM,SEO,Lead generation & many more eager to work with startups to apply what I've learned in real projects.
Archana Jojith
info@archanajojith. com
+971563194039
Dubai,UAE
B.E(CS)
Available
I will be offering custom websites from scratch with CMS integration, e-commerce development, and SEO-friendly websites. This can be used for your website, portfolio, or services pages.
I provide end-to-end digital marketing services, including SEO, content marketing, PPC campaigns, social media management, and email automation to drive growth. By optimizing every aspect of your strategy, I maximize results and ROI across platforms like Google, Facebook, and LinkedIn.
I offer business development services focused on lead generation, client acquisition, and building long-term relationships to drive growth. From market research to sales strategy, I help businesses expand and achieve their goals effectively.
Generating leads, acquiring new clients, and building long-term business relationships.Developing sales strategies, negotiate contracts, and collaborate with teams to drive growth and achieve sales targets.
A Software Testing Tutor, Technical Coordinator, and Lecturer with experience teaching diploma students in both manual and automation testing.
Undergoing Certification in Digital Marketing
Mysore,Karnataka
Mysore,Karnataka
"Archana helped me in creating website for my start up.Her designs were clean,and she brought in fresh ideas.I was impressed with her commitment and website delivering on time."
Archana Jojith has been the driving force behind the business development of AJ Smart Academy, helping us grow with clarity and purpose. Her strategic approach and commitment have laid a strong foundation for our success.
In the fast world of business, “business development” and “sales” are often used interchangeably. While they’re closely related and are essential to revenue growth. Understanding the distinction between the two can significantly enhance your strategy, team structure, and overall success.
Business development (BD) is the process of identifying long-term value opportunities through markets, customers, and partnerships. It’s about laying the groundwork for growth by building relationships, spotting trends, and opening doors to new opportunities.
Market research and analysis.
Identifying potential partners or clients.
Creating growth plans.
Networking &relationship-building.
Brand positioning & expansion planning.
Sales is focused on converting leads into paying customers. It’s the execution phase where strategies turn into revenue. Sales professionals work directly with prospects to understand their needs, present solutions, and close deals.
Lead qualification.
Product or service presentations.
Negotiations and closing deals.
Customer relationship management.
Meeting short-term revenue targets.
| Aspect | Business Development | Sales |
|---|---|---|
| Focus | Long-term growth and opportunities | Short-term revenue and closing deals |
| Goals | Building partnerships, opening markets | Converting leads into customers |
| Approach | Strategic, research-based, relationship-driven | Tactical, customer-focused, results-oriented |
| Timeline | Medium to long-term | Immediate to short-term |
| Metrics | Pipeline growth, partnerships, market expansion | Sales quota, revenue generated, deal closures |
When team members know their responsibilities—whether it’s sourcing opportunities or closing deals—they can focus their efforts and excel in their areas.
BD professionals often need strong networking and strategic thinking skills, while salespeople must be persuasive, persistent, and goal-oriented.
A strong BD strategy fills the pipeline with quality leads and opportunities. A skilled sales team turns those opportunities into revenue. Together, they create a seamless growth engine.
Business development and sales shouldn’t operate in silos. Instead, they should work in tandem:
BD identifies and warms up leads → Sales nurtures and closes them.
BD explores new markets → Sales tests the viability with real-world data.
BD builds strategic alliances → Sales leverages them to upsell or cross-sell.
Business development and sales are two sides of the same coin. While business development focuses on opportunity creation, sales is about opportunity conversion. Understanding their differences helps companies design more effective strategies, align teams, and drive sustainable success.
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